Street Food Russia
Promotion and PR:
- Creation of brand guidelines
- Corporate identity design
- Target ads launch to collect applications for master classes and to increase the audience
- Communication with the Forum participants, collection of the information for the website and social networks (fb/instagram)
- Communication with media (press releases and feature articles), more info here
Visual design
The visuals channel both an educational and entertaining message, including an appetite-inducing one. The designer had to create a profile template that fit all the main content sections: education, speakers, news, reports from events, and more.
The instagram profile was created from scratch. We focused on targeting to promote and attract subscribers. In addition, we collaborated with opinion leaders from the restaurant sphere to spread information about the page in their accounts. It was important to obtain organic reach and attract attention to the Forums.
Besides the main page promotion, we made 2 websites for educational online course in Kursk and Smolensk, whose participants later became vendors of festivals in Kaliningrad and Kursk. To attract residents of other cities (in addition to targeting on facebook, vkontakte and instagram) we collaborated with local media and popular groups in social media. Finally, we managed to collect more than 40 registrations for each course, where the cost of the application was 135 rubles.
Besides the main page promotion, we made 2 websites for educational online course in Kursk and Smolensk, whose participants later became vendors of festivals in Kaliningrad and Kursk. To attract residents of other cities (in addition to targeting on facebook, vkontakte and instagram) we collaborated with local media and popular groups in social media. Finally, we managed to collect more than 40 registrations for each course, where the cost of the application was 135 rubles.