Aeroland Skydive – Instagram was the main channel for attracting clients. During the skydive season over 150 people came to skydive.

Stages of working on the Instagram online store:

• Creation of brand identity for Instagram
• Website development
• Photo & video production
• Work with the media: the highest number of views on the most popular Kaliningrad portal, as well as publications in print media and industry portals
• Instagram and Facebook targeting, collaboration with a specialist in advertising

When buying a skydive, customers want to experience emotions, so the key element in promotional materials were videos.